Helping Agencies Coach Teams and Increase Client Implementation

I (Chris Boggs) have spent most of the last 10 years guiding agency clients implement technical, content, and promotional SEO. Since 2010, I have focused almost exclusively on integration between SEO and Paid Media such as PPC advertising, Display and Banners, and Product Listing Ads (PLAs).

In my thought leadership capacity, I have trained and coached internal agency teams as well as client teams, including specialized education for executives, directors, and other decisions makers. I gain the trust of I.T./Dev/Technical teams as effectively as Marketing, Communications, PR, and Brand owners, allowing for learning in a non-threatening environment designed to make everyone feel like an important part of the team.

I have helped:

  • Grow large agencies by retaining clients across a number of industries (Listed in more detail under the consulting Services)
  • Coach smaller agencies starting to get into bigger enterprise level engagements by training subject matter experts as well as project & client managers, sharing my years of hands-on experience
  • Complement client partners and executives, on behalf of agencies as an outside contractor/implementation consultant
  • Train User Experience and Design teams to work in conjunction with developers to create search engine friendly Web sites
  • Plan and grow agency and client teams to more efficiently execute strategy and implementation across digital media channels

I have worked with dozens of Web properties since 2000, and truly understand the importance of “client-first” mentality, both for my clients and my agencies’ clients. In my opinion the biggest problem agencies face at renewal time is proof of value during the previous period. Often, agencies are stuck explaining that at least a portion of the strategies developed were never executed. It is my goal to increase implementation, adoption of search and integration-friendly campaigns and designs, and overall client satisfaction, in order to help agencies and clients continue to grow together.