Retail Content Strategies and Execution, Product Owner Coaching, and eCommerce Platform Migration

One of my favorite verticals to work in is the retail and ecommerce category. Typically the most complex and challenging type of site to “get SEO right,” the rewards for proper optimization can mean thousands of dollars per day. Working with Fortune 100 retailers using multi-million dollar platforms such as IBM’s Websphere Commerce or ATG has provided me with significant opportunities to work with fragmented teams across the globe, in a unified effort to launch search engine friendly web sites with positive user experience and most importantly: ecommerce functionality.

  • Migrations from one platform to another, or upgrades – I augment agency teams or work with organizational teams by acting as a facilitator and expert advisor on SEO implementation. I can comfortably communicate important requirements to all levels of the organization, and across different third party vendors
  • Initial optimization of a new or relaunched Web site – I work with teams to identify potential technical or content problems with platform and CMS, and to repair or mitigate the issues prior to launch or post-launch once the damage to Organic traffic is apparent
  • Training and ongoing coaching of internal teams – I educate every team that is involved with category and product content creation, launch, and maintenance, on the importance of SEO considerations. I can also coach the team in an ongoing manner to enable self-optimization and less reliance on outsourcing tasks that can be performed by existing resources
  • Integration coaching – working with Paid and Earned Media teams to ensure cohesion across owned content, and unilateral support of Brand messaging coupled with strong user-friendly SEO

Over the years I have developed a number of strong references and made good friends by working in the complex retail vertical. Performance can be achieved if the right level of effort is given, and all the parties fully understand the importance of getting everything right, not just the shopping cart. Contact me today to schedule a discussion about your ecommerce site optimization and/or internal team digital marketing training needs.