SEO, Paid Search & Social Media Audits and Consulting
Web Traffic Advisors’ roots is in creating marketing campaigns that increase qualified traffic to websites. Too often these days business owners are caught off-guard by Google updates, Social Media trend changes, and often unscrupulous SEO vendors that have delivered no value.
- Consulting, launching and managing SEO, Paid Media, or Social Media campaigns, and setting up reporting you can understand
- Your website performance and industry research, including review of past available reporting data, and meetings with marketing and social teams/individuals
- Creation of summary executive and detailed strategy document, including clear next steps in spreadsheets to be tracked and completed
- Delivery of Training and Coaching to help you learn how to mange parts of the campaigns with your team
Types Of Consulting
I can help in a number of ways which will likely be packaged to form a custom plan for your needs. Here are some of the ways that I can help your business grow online:
- Audit and strategy followed by SEO, PPC, and Social Media Campaign Management – for planned, ongoing, or completed online marketing campaigns
- Search Engine Optimization – Audits and strategies in all industries; we also “do the SEO” tasks, using the Web Traffic Advisors’ trusted partner network for some delivery such as content and link development.
- Paid Search – Campaign reviews and insights; Campaign creation, launch, and management
- Social Media – Webuild and manage Social Media campaigns using paid advertising channels including Facebook, Twitter, LinkedIn, Pinterest, YouTube and more.
- Reporting Performance with Analytics – Measuring your performance and creating reports so you can make more informed business decisions
- Integration of your marketing channels – my favorite area to optimize, often with the most potential for positive performance influence
- Interviewing Senior Leadership Roles and Agencies – if you are going to invest heavily in personnel or an agency, let a subject matter expert conduct part of the qualification process for you
- What else? – let me know by setting up a phone conversation – you will be surprised what you learn even on the first call.