Travel and Hospitality - Consulting and Coaching
Travel is a vertical that requires patience and team cohesion to succeed with fully integrated digital campaigns. Within each category, unique challenges await marketers trying to connect their Paid, Owned, and Earned media. This is especially true when working with Organic search landing pages in conjunction with Paid Search campaigns. Since 2004, I have helped craft strategies for SEO and integration for each of the major categories that usually fall under travel and hospitality:
- Hotels – I have worked with major hotel chains as well as aggregators to help craft overall site strategy plus integration and collaboration with individual properties. I have performed training and managed campaigns including as recently as 2021.
- Airlines – My primary experience with airlines is SEO, with recent research accomplished that leads me to believe there is a lot of opportunity for non-branded vacation terms that is being missed by many airlines.
- Luxury and Standard Rentals – I worked with both luxury and standard lodging rental websites that focus on vacation areas, to help strategize integration of search and social, and to promote strong content marketing that differentiates itself from competitors.
- Transportation – I have experience with livery, rail, cargo and commercial transportation and delivery – just ask!