Retail Content Strategies and Execution, Product Owner Coaching, and eCommerce Platform Migration
One of my favorite verticals to work in is the retail and ecommerce category. Typically the most complex and challenging type of site to “get SEO right,” the rewards for proper optimization can mean thousands of dollars per day. Working with Fortune 100 retailers using multi-million dollar platforms such as IBM’s Websphere Commerce or ATG has provided me with significant opportunities to work with fragmented teams across the globe, in a unified effort to launch search engine friendly web sites with positive user experience and most importantly: ecommerce functionality.
Over the years I have developed a number of strong references and made good friends by working in the complex retail vertical. Performance can be achieved if the right level of effort is given, and all the parties fully understand the importance of getting everything right, not just the shopping cart. Contact me today to schedule a discussion about your ecommerce site optimization and/or internal team digital marketing training needs.