Pharmaceutical and Healthcare Companies - SEO and Social Media

Perhaps the most difficult industry to effectively optimize performance across digital media, “big pharma” is a specialization I have grown since 2005, with the majority of my experience coming between 2007 and 2012, while with two large agencies very invested in the pharma space. I learned in those years that compromise is the key to success, and that you have to push to be able to get even relatively benign recommendations implemented.

  • I work with teams on the marketing and IT sides to develop ways to meet legal and compliance requirements, while still giving the property a chance to gain exposure for key searches related to the Brand (drug)
  • I am highly experienced in understanding the nuances between Brand and Non-Brand, and between HCP and Public Web sites
  • I have trained both internal and agency teams on how to handle SEO for pharma sites, as well as integration with other digital media campaigns and community building efforts

I have also been involved with consulting, strategy, training and coaching for Healthcare companies including:

  • Hospitals
  • Medical Device Manufacturers
  • Ambulatory care and other home care

I can help you take you Pharmaceutical Brand or other Healthcare teams to the next level of digital marketing and leveraging social media to grow Brand awareness and evangelism. Many healthcare and phrama companies are not even close to leveraging the true power of search engines and social media to drive performance, due to confusion and fear often based in Legal and Compliance. I will help you overcome those classic hurdles by teaching your leaders and your teams how to compromise while staying “on label.” Please set up a call to learn more.